Compete's Incoming Traffic API
Compete’s Incoming Traffic API gives access to some of the most important web analytics information available: traffic source data. Using the API, you get data on the top 25 incoming websites for any domain, as well as the direct traffic and total visitation for the domain. Only the most recent month of data is available via the incoming traffic API, but it is always the most recent month of data available. With the API, you get a breakout of the incoming referral website, the share of traffic that it represents (calculations are all based on visits), the share and change in share from prior months, and the industry category of the website. There are enormous amounts of data available within the Incoming Traffic API, so creative applications are encouraged!
Growth Measurement for Marketing Optimization
The Incoming Traffic API is particularly useful because of its ability to drill down into recent trends and the actual source of visitors for the website. Measuring the top 25 incoming websites over time can lead to channel optimization insights, visibility into growth performance, and general health of web presence metrics. Imagine knowing the breakdown of search engine effectiveness for an entire market, or analyzing the behaviors of consumers to see how much social media comes into play for any given website. While there is only one month of data available in the Incoming Traffic API, you will get the top 25 referral domains, overall visitation for the domain, and direct visitation for the domain. Each metric costs one data point, so a query with full results returned will cost 158 data points. Always remember that if you receive null values, they don’t count against your limit or query costs.
Use Cases for the Incoming Traffic API
The Incoming Traffic API is primarily used to display and analyze sources of traffic growth and decline. Typical usage includes monthly monitoring of partners and affiliates, analyzing growth and declines in various search engines, social media websites, and even stolen traffic from your competition. This is a great way to analyze the buying and activity patterns of users, because you can really see how they interact with your property in relation to their interactions with the Internet as a whole. You can also analyze source traffic using categories, which is a great way to group channels and media types. Use this data in conjunction with local analytics and other market data to understand the real human behavior on your site and how to optimize for conversions, signups, sales, or any other KPIs that you want to impact.