Demographic API

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Demographic API

The Demographic API provides access to 25 months of powerful consumer demographics metrics (age, income, and gender) powered by the industry-leading Compete panel of two million U.S. consumers.


Use Cases for the Demographic API

The Demographic API is useful for ad targeting and audience measurement. It allows you to evaluate how valuable a property’s audience is for your application, as well as view in-market consumer behavior over two years to see shifts in audiences reached by the top 125,000 domains on the Internet.